Should I Link to My Competitors?

When most people think about networking, they envision forging relationships with potential clients, mentors, or industry leaders.
Rarely does anyone suggest that you should also link to your competitors. After all, they’re the ones vying for the same clients, right?

But here’s the truth: declining to connect—whether through linking, collaborating, or networking—with competitors could mean missing out on some of the most valuable opportunities for growth, collaboration, and industry insight. Let’s break down why linking to your competitors might actually be beneficial.